I concepted, planned and art directed a photoshoot for this countdown to tour emails series. I also designed the 16 emails that are part of it. After you book a tour, you get this email as part of a series of inspirational, sales and transactional emails leading up to the tour's departure. This is one of 16 emails in the series. I also did the hand lettering for this project. (work completed while working on an in-house brand team. Copywriting by J.Burke)

Developed fun, informational emails to drive engagement with the growing brand. I also worked on landing pages, interstitial designs, social media images and b2b communications. There is a mix of the wide breadth of work I helped bring to life for the Slice team.

While working on an in-house team, I led the design effort to shift to a new direction for their flagship travel magazine. The new creative included lifestyle driven photography, hand lettering and an editorial theme of “your best travel year yet.” I did the hand lettering which extended beyond print to the digital campaign. This is just a taste of the book, which totals 232 pages.  (work completed while working on an in-house brand team)

Developed initial editorial and promotional email design for a start-up lifestyle supplement brand.

Black Friday print piece with an editorial spin. The campaign also included email.

New concept mini editorial travel magazine. The magazine had two covers with content organized by ways to embrace the season in Europe and North America and ways to escape to more exotic destinations. So as you flip the brochure over, you can experience the world whichever way you desire. Lettering on escape cover by J. Borrelli. There is also an email component with weekly editorial and promo email sends.

Development and evolution of b2b email templates. This included monthly newsletter sends as well as tutorial and feature update emails. I developed cohesive brand assets as well as leveraging campaign assets from the brand when appropriate. I have also done an extensive amount of other brb work with many email campaigns, printed and digital collateral, microsites and advertisements.

I worked with the team to develop a structure and look and feel for their marketing emails. These emails deploy at set timeframes after a user's first touchpoint with the brand. The email templates were also designed to be responsive for mobile.

Editorial print piece leveraging our vast travel expertise to showcase our picks for the 50 best of the world to experience! (copywriting by J.Rogers and was completed while working on an in-house brand team)

Digital format Impact Report for a non-profit organization I have partnered with several times over the years. I love collaborating with the team to bring their work and mission to life!